Entrepreneurship is Hard Work
Entrepreneurship can be a difficult and stressful journey with lots of ups and downs, both financially and emotionally. This journey to success in business and life is different for everyone because we all have our own unique experiences, skills, values, and beliefs, and we all struggle with our own blind spots and comfort zones that get in the way.
As entrepreneurs, we are all trying to grow our companies and struggling to focus on the right things, get the right things done, make the right decisions, and become the best leaders we can be. Many of us hire marketing agencies or strategy consultants to help us grow our companies, but these partnerships usually fail to deliver the results we seek. True business transformation does not come from a new business plan or a website. Creating a more profitable, competitive, healthy company requires a more comprehensive, transformative approach.
What We Believe
Given the challenges of own personal blind spots and comfort zones, how do we build companies that thrive and how do we become the best entrepreneur-leaders we can be? We believe that entrepreneurs are the primary bottleneck to the success of their companies. What we need is a co-pilot to help us navigate these challenges, not consultants. Business is a complex game that requires many different skills, and sometimes all we need is a trusted advisor to help us see what we can’t see, teach us what we don’t know, and encourage us to keep fighting when things get tough.
What We Do
We serve as co-pilots for business owners who want to identify the roadblocks to growth in their businesses and who are willing to make the changes required to reach the next level. We facilitate these transformations by implementing new ideas, tools, and actions that transform good companies and leaders into great ones.
How We Work
Our business transformation framework focuses on four key areas:
- Strategy Deciding where to go, how to get there, what to focus on, and how to measure success.
- Story Communicating your brand promise in a compelling way so prospects become customers.
- Systems Creating processes so your company delivers on its promise and creates raving fans.
- Leadership Defining expectations, raising standards, and holding people accountable.
Why Companies Get Stuck
After working with hundreds of entrepreneurs and companies to improve profitability and growth, we see the same issues that prevent them from reaching their full potential:
Value Proposition Companies fail to create a brand promise that is drastically different or more compelling than the competition.
Action Plan Business owners keep too many things in their head and fail to articulate and communicate their goals and plans.
Product Entrepreneurs blame marketing for their growth challenges rather than focusing on their products, services, and customer experience.
People Business owners hire too quickly and don’t invest enough time and energy into onboarding, training, and retention.
Customer Experience Companies follow the competition and deliver the same, unremarkable customer experiences everyone else does.
Systems & Processes Managers fail to document processes in such a way that things get done the right way every time.
Scoreboards Businesses have low visibility into the leading and lagging KPIs that drive their success.
Accountability Leaders know what they need to do but often choose the path of least resistance instead.
Bad Decisions Entrepreneurs make bad choices that pile up over time and cause bigger problems later on.
Burnout Business owners fall out of love with their business and start looking for new and exciting challenges.
Our Mission
To help business owners become better leaders and build stronger companies. We do this by uncovering transformational ideas and sharing new expertise and tools that help entrepreneurs raise standards, work smarter, follow through, and continuously improve so the right things get done.
What We Do
Business Growth Consulting
Strategy, Story, Systems
We provide in-depth business assessments and facilitate team retreats to help entrepreneurs discover critical issues and make the right changes to grow their business. We do this by connecting business strategy, brand messages, and business systems to customer needs and demands.
X-Factor Project Management
Focus & Execution
We created our The X-Factor Business Transformation Platform™ to help entrepreneurs work ON their business rather than IN it. We help business owners and their teams work in quarterly sprints to prioritize the most important projects and get the right things done to maximize sales, profitability, and growth.
Entrepreneur Coaching
Beliefs, Behaviors, Energy
We know from experience that the biggest roadblock to the success of any business is the leader. If you want to build a great company, you have to start with yourself. We help entrepreneurs bust comfort zones, see blind spots, and push through limiting beliefs so they can reach their full potential in business and life.
Our Services
“Only three things happen naturally in organizations: friction, confusion and underperformance. Everything else requires leadership.”
Peter Drucker
Take Your Business to the Next Level
Continuous improvement is the key to success in any endeavor. Let us show you how to discover critical issues, prioritize activities, clarify expectations, raise standards, and simplify processes so the right things happen in your business.