Who We Are

Who We Are2019-01-03T17:59:53+00:00

Our Story

My name is John Waddy. I’ve been an entrepreneur helping other entrepreneurs for over 20 years. What I’ve learned after starting several companies and helping hundreds of business owners is that we all need help solving problems, busting roadblocks, finding resources, making connections, and discovering new ideas. Business is a complex game that requires many different skills, and sometimes all we need is a trusted advisor to help us see what we can’t see, teach us what we don’t know, and encourage us to keep fighting when things get tough.

When I was young I read a book by Zig Ziglar that opened with the quote: “You can have anything you want in life if you help enough other people get what they want.” This has been my North Star ever since. I created Business CoPilots with a team of highly skilled partners to serve as trusted advisors for business owners that want to take things to a higher level.

The Event That Changed Everything

In my own quest to build a better company and become a better leader, I went to Tony Robbins’ Business Mastery a couple of years ago with my CEO group and it absolutely transformed how I think and lead. Some of Tony’s most impactful ideas for me were:

  • All change begins with a decision and a commitment.
  • Complexity is the enemy of execution.
  • The leader is the bottleneck to growth.
  • The people we spend the most time with define much of who we are.
  • Our standards equal our identity (so raise your standards).
  • We can’t always control what happens to us, but we can control how we decide to respond.
  • Our resourcefulness is more important than our resources.

My Experience

As the owner of a digital marketing agency, I have been fortunate enough to look under the hood of some amazing businesses. I have learned what separates great companies from good ones, and here is what I know for sure:

  • A product or service that solves a customer’s problem in a unique and compelling way trumps any marketing campaign you can create.
  • A great strategy is useless without execution, and execution requires changing human behavior, which can be very difficult.
  • People stay in their comfort zones and do what they have always done, unless you can lead and inspire them to do more.
  • All great companies are led by high-energy, positive, organized leaders that create a culture of high standards and accountability.
  • You have to be curious and continuously improve to get better at anything you do.

As a result of my obsession with these drivers of entrepreneurial success, I created Business CoPilots to help business owners create more profitable, competitive, self-managing companies that thrive. Our Business Transformation Framework™ and leadership coaching services are different than anything you have ever done, so if you are committed to getting to the next level, we would like to help.

Pilot in Command

John Waddy

As CEO of Business CoPilots, John serves as the Pilot in Command for all client engagements and he is the primary facilitator for all team retreats. John began his career working for big companies like IBM and MSL Group where he gained expertise in technology, marketing, and finance. After several years in these big corporations, John grew frustrated with the internal politics and slow decision making of big companies so he left for the adventure of entrepreneurship. Since then, John has gained a variety of business experience:

Current Companies

Companies Started / Sold

Board Service



  • B.A. in Marketing, Georgia State University, Summa Cum Laude
  • M.S. in Technology Management, Mercer University, Magna Cum Laude

An Army of A Players

We have assembled a team of successful entrepreneurs that know what it’s like to create something from nothing. Each co-pilot on our team brings specialized knowledge and skills to the table, so you can trust that we will help you reach your goals, add value and insight, and positively impact your bottom line. Our team includes experts from:

Strategy Co-Pilots

  • Team Strategy Retreats
  • Turnaround Consulting
  • Visual Strategy Maps

Operations Co-Pilots

  • Accounting / Bookkeeping
  • Business Brokerage
  • Business Law
  • Capital Raising
  • Commercial Real Estate
  • C-Suite Recruiting
  • Financial Planning
  • Software Development
  • Vendor Outsourcing

Marketing Co-Pilots

  • Branding and Story Telling
  • Content Marketing
  • Facebook Ads
  • Google AdWords
  • Market Research
  • Video Production
  • Web Design

Leadership Co-Pilots

  • Accountability Coaching
  • Business Culture
  • Employee Engagement
  • Mindset Coaching

How We See the World

Our Vision

We help business owners and aspiring entrepreneurs make their dreams come true.

Our Mission

We share transformational ideas, expertise, and tools with entrepreneurs and help them grow their business and themselves through continuous improvement. 

Our Sweet Spot

Uncovering valuable insights and winning moves that drive healthy business growth.

Our Values

We define what’s most important in business and life.

We simplify the complex by breaking things down and creating visuals.

Continuous Improvement
We never stop learning, adapting, and improving.

Value Add
We deliver new ideas, tools, actions, relationships, and results.

“A good life is not a destination you reach, but a lens through which you decide to view the world.”

Take Your Business to the Next Level

Continuous improvement is the key to success in any endeavor. Let us show you how to discover critical issues, prioritize activities, clarify expectations, raise standards, and simplify processes so the right things happen in your business.

Free Consultation

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