“If you change the way you look at things, the things you look at will change.”
Our Favorite Marketing-Technology (MarTech) Tools
The world of digital marketing has spawned more marketing-technology tools than ever before. Our goal in compiling this list is to help hands-on digital marketers reduce the clutter of tool options and identify the best of the bunch.
Web Marketing
Basics
- Google Search Console – see what Google knows about your site
- Google Keyword Planner – you need an AdWords account to use this now
Social Media
- Buffer
- Hootsuite
- Tweetdeck
- Followerwonk – find online influencers
Website Analysis
- BuiltWith
- Google PageSpeed Insights – find out if your site is fast enough for users
- Broken Link Check – find out if there are broken links on your website
- MobileTest.me
Website Development
- WordPress – basic website
- Shopify – e-commnerce
- Bluehost -inexpensive hosting
- WP Engine – WordPress specialized hosting
WordPress Plugins
General Plugins
- WPForms – simple form tool
- Contact Form 7 – advanced form tool
- WP Limit Login Attempts
Plugins for Analytics
Plugins for SEO
- Broken Link Checker
- Redirection – 301 redirects
- Yoast SEO
Plugins for Site Speed (and SEO)
- Smush It – image compression
- BJ Lazy Load – speed up your site
- P3 – plugin performance checker
- W3 Total Cache – speed up your site